Why It Only Took One Conversation With My 9-Year-Old Nephew To Know A Minecraft Movie Would Be A Hit

Why It Only Took One Conversation With My 9-Year-Old Nephew To Know A Minecraft Movie Would Be A Hit
Movies

It’s official: A Minecraft Movie is a bonafide hit. By some estimates, it almost doubled its weekend box office prediction and was the top movie by a mile. It was always going to be one of the biggest movies on the 2025 movie schedule, but it seems even industry insiders have been surprised by just how big the Jack Black and Jason Momoa-led video game movie is. I, on the other hand, had no doubt, and all it took was one short conversation with my nine-year-old nephew.

(Image credit: Warner Bros.)

My Nephew Has Been Thinking About This Movie For Months

I’m always amazed at how much marketing breaks through to kids. I mean, I get it, these advertisers know exactly what they are doing. Still, in the age of streaming without commercials and YouTube, it’s a feat trying to get through to kids like my niece and nephew.

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