Including OVO’s Disney collaboration and how Bottega Veneta is putting a green screen in your pocket.
%0A%0A%0A%0A%0AIn%20the%20age%20of%20augmented%20reality%20(AR)%20and%20the%20metaverse’s%20growing%20fashion%20space,%20brands%20are%20using%20technology%20as%20a%20launching%20pad%20for%20advertising.%20The%20latest?%20Bottega%20Veneta%20launched%20an%20app%20that%20transforms%20its%20signature%20parakeet%20green%20into%20a%20green%20screen,%20offering%20everyone%20a%20peek%20into%20the%20BV%20world%20and%20Matthieu%20Blazy’s%20debut%20collection.%20Just%20download%20the%20app%20to%20your%20phone%20and%20point%20it%20at%20anything%20that’s%20green%20to%20see%20the%20magic%20unfold.%0AThe%20Bay%20and%20Toronto%20Raptors%20drop%20a%20streetwear%20collection%0A%0A%0A%0A %0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0AView%20this%20post%20on%20Instagram%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A %0AA%20post%20shared%20by%20The%20Bay%20(@hudsonsbay)%0A%0A%0A%0A%0AAny%20Raptors%20news%20is%20exciting%20news!%20This%20week,%20Hudson’s%20Bay%20and%20the%20Toronto%20Raptors%20dropped%20their%20first-ever%20streetwear%20collection,%20which%20includes%20an%20entirely%20made-in-Canada%20lineup%20of%20sweats.%20The%20campaign%20is%20fronted%20by%20Pascal%20Siakam%20and%20Rexdale’s%20Dalano%20Banton,%20as%20well%20as%20a%20group%20of%20basketball-loving%20changemakers,%20plus,%20100%20per%20cent%20of%20net%20proceeds%20will%20support%20Hudson’s%20Bay%20Charter%20for%20Change,%20a%20Hudson’s%20Bay%20Foundation%20initiative%20aiming%20to%20accelerate%20racial%20equity%20in%20Canada.%0ARW%20&%20Co.%20teams%20up%20with%20BonLook%20for%20a%20summer%20of%20specs%0A%5Bcaption%20id=%22attachment_444308%22%20align=%22alignnone%22%20width=%22280%22%5D%20Photography%20courtesy%20of%20RW%20&%20Co.%20x%20BonLook%5B/caption%5D%0A%0ATwo%20Canadian%20retailers%20are%20partnering%20to%20bring%20customers%20a%20completed%20look%20this%20Spring%202022%20season.%20RW%20&%20Co.%20is%20using%20its%20versatile%20pieces%20to%20complement%20BonLook’s%20modern%20and%20trendy%20eyewear,%20and%20vice%20versa,%20as%20both%20brands%20will%20showcase%20each%20other%20in%20their%20respective%20stores%20and%20promotional%20content%20through%20to%20the%20end%20of%20March.%20To%20celebrate%20this%20joint%20venture,%20customers%20can%20enter%20a%20contest%20for%20their%20chance%20to%20win%20%241000%20to%20shop%20with%20each%20brand.){kind=link}
Yeezy Gap and Balenciaga put on a show
On February 23 in Miami, Kanye West’s Donda 2 release party not only hyped up music lovers, but captured the attention of fashion aficionados. Ye and his longtime friend Demna Gvasalia presented Yeezy Gap Engineered by Balenciaga. The collection welds notable sign posts from the two creative maestros, featuring 25 monochromatic looks that include thigh high boots, exaggerated silhouettes, a recurring abstract dove motif, face coverings and a touch of Gap’s timeless American codes. The first release is available to shop globally on yeezygap.com and Farfetch.
OVO collaborates with Disney for spring
Drake is all about the OGs. For Spring 2022, his street style brand OVO is tapping Disney’s day ones — Mickey, Donald and Goofy — to adorn an array of hoodies, crewnecks, T-shirts, jerseys and accessories. The nostalgic collection is available on octobersveryown.com.
Incoming: Givenchy’s biggest bag launch of the season
First spotted at the Givenchy Spring 2022 ready-to-wear show, the Kenny bag is now launching to the public. Designed as a day-to-evening bourse-style with double G-Cube chain straps and magnetic padlock, the soft calfskin leather holds a distinctive draped fold for an intricate style of construction. Honestly, just leave it to Givenchy to keep things ultra cool girl.
Mallet London launches at Hudson’s Bay
After recently making its foray into the Canadian men’s retail market, London shoe brand Mallet launched its women’s line at Hudson’s Bay this week. Keep your eyes peeled because these sleek silhouettes with thoughtful details can be worn with anything. That skirt you’re trying to effortlessly dress down? Yes. That sweat suit you want to elevate? Say less. Shop the array now at The Bay’s Toronto and Vancouver locations, as well as online at thebay.com and mallet.com.
Bottega Veneta taps into a new portal for creativity
In the age of augmented reality (AR) and the metaverse’s growing fashion space, brands are using technology as a launching pad for advertising. The latest? Bottega Veneta launched an app that transforms its signature parakeet green into a green screen, offering everyone a peek into the BV world and Matthieu Blazy’s debut collection. Just download the app to your phone and point it at anything that’s green to see the magic unfold.
The Bay and Toronto Raptors drop a streetwear collection
Any Raptors news is exciting news! This week, Hudson’s Bay and the Toronto Raptors dropped their first-ever streetwear collection, which includes an entirely made-in-Canada lineup of sweats. The campaign is fronted by Pascal Siakam and Rexdale’s Dalano Banton, as well as a group of basketball-loving changemakers, plus, 100 per cent of net proceeds will support Hudson’s Bay Charter for Change, a Hudson’s Bay Foundation initiative aiming to accelerate racial equity in Canada.
RW & Co. teams up with BonLook for a summer of specs
Two Canadian retailers are partnering to bring customers a completed look this Spring 2022 season. RW & Co. is using its versatile pieces to complement BonLook’s modern and trendy eyewear, and vice versa, as both brands will showcase each other in their respective stores and promotional content through to the end of March. To celebrate this joint venture, customers can enter a contest for their chance to win $1000 to shop with each brand.