Pantene Partners With The Dresscode Project To Support Gender Inclusivity + More Beauty News

Including a new body care collection from Alicia Keys, the latest from MOB beauty and more.

Evio’s new lip serum supports domestic violence safe houses

Female-founded Canadian beauty brand Evio’s latest Hemp & Peppermint Lip Serum does more than nourish lips. Alongside the launch, brand founder Brandi Leifso has initiated a letter campaign calling for Canadian domestic violence police unit funds to be reallocated towards underfunded support organizations. “Like many others, it wasn’t the police that helped me when I was experiencing an abusive relationship. It was the safe houses and domestic violence support organizations who took my fear seriously, provided me with a safety plan and helped me heal,” said Leifso in a statement. “The government needs to reallocate funds to organizations who are doing meaningful work on the ground and saving lives.” Those who order the Lip Serum — available in both a clear and tinted shade — can opt-in to receive a prepaid postcard that they can later mail to their province’s premier in support of the call-to-action.

Keys Soulcare’s first-ever body collection is here

Alicia Keys has expanded her dermatologist-developed Keys Soulcare line with three sensorial body products, each intended to help transform your beauty routine into a ritual. The initial Keys Soulcare body lineup includes Sacred Body Oil, a luxurious and lightweight blend of baobab, jojoba and African marula oils; manuka honey-rich Renewing Body + Hand Wash scented with oat milk and sage; and Rich Nourishing Body Cream, a cushiony lotion infused with skin-calming ceramides and moisture-binding rose of jericho. Each vessel is also marked with an empowering affirmation inspired by Keys’ personal body care rituals.

Pantene partners with The Dresscode Project to support gender-affirming salons

This June, haircare brand Pantene is once again teaming up with Toronto stylist Kristin Rankin’s nonprofit organization The Dresscode Project to improve salon experiences for the LGBTQ2S+ community. To support this initiative, the brand is awarding five Canadian salons $5,000 in order to transform their salon into a safer space for trans and non-binary people. From now until June 18, Canadians can nominate their favourite salon for an opportunity to receive funding to create more gender-inclusive and gender-affirming haircare spaces.

MOB Beauty just launched cream clay blush

Sustainable beauty brand MOB Beauty just dropped your next favourite blush collection. The brand, founded by four industry vets — including Vic Casale, the brain behind M.A.C’s cult-famous Ruby Woo lipstick — is on a mission to create high-quality refillable cosmetics made from clean, consciously-selected ingredients. Available in eight highly pigmented shades, the Cream Clay Blush‘s velvety formula combines silica and clay extracts with skin-softening avocado oil, soothing chamomile-derived bisabolol, and vitamins C and E to deliver a skin-blurring matte finish that blends like a dream. Wear it on your lips and cheeks for a radiant, summer-worthy pop of colour.

British beauty brand REFY is available at Sephora Canada

Canadians can finally snag beauty influencer Jess Hunt’s sell-out brow brand REFY at Sephora. The three-piece collection, which launched six months ago in the U.K., includes a double-ended sculpting pen, a brow pencil and a pomade that’s available in three buildable shades ranging from light to dark. Create defined, hair-like strokes, fuller, exaggerated brows, or simply set hairs in place. The possibilities are endless.