IKEA’s latest designer collab makes perfect scents.
,%20there's%20never%20not%20a%20reason%20to%20buy%20a%20new%20candle%20(or%20five)%20to%20give%20your%20home%20a%20little%20something%20extra.%20%20Ben%20Gorham,%20the%20founder%20of%20Byredo,%20was%20born%20in%20Sweden%20and%20then%20spent%20a%20chunk%20of%20his%20childhood%20in%20Toronto%20before%20moving%20to%20New%20York%20and%20then%20back%20to%20his%20home%20country.%20He%20founded%20the%20brand%20in%202006%20and%20it%20has%20since%20become%20a%20cult-favourite%20of%20editors,%20influencers,%20celebrities%20and%20luxuryphiles%20across%20the%20globe.%20The%20candles%20currently%20on%20offer%20in%20Byredo's%20main%20line%20start%20at%20%2460%20and%20go%20up%20to%20%24120%20–%20which%20makes%20the%20IKEA%20collab%20all%20the%20more%20exciting,%20as%20prices%20start%20at%20just%20%246.99%20(the%20most%20expensive%20candle%20is%20the%20range%20is%20just%20%2427.99%20for%20a%20large,%20four-wick%20design).%20%20%5Bcaption%20id=%22attachment_409675%22%20align=%22alignnone%22%20width=%22280%22%5D%20Photograph%20courtesy%20of%20IKEA%5B/caption%5D%20%20The%20Byredo%20x%20IKEA%20collab%20is%20called%20OSYNLIG,%20and%20includes%2013%20scented%20candles,%20designed%20to%20%22provoke%20a%20wide%20range%20of%20emotion%20–%20from%20nostalgic%20memories,%20dreams%20of%20the%20future%20and,%20above%20all,%20heighten%20the%20experience%20of%20being%20at%20home%20through%20scent,%22%20according%20to%20a%20release.%20The%20scents%20have%20been%20divided%20into%20three%20categories%20–%20floral,%20woody%20and%20fresh.%20%20In%20a%20release,%20IKEA%20says%20the%20collaboration%20allowed%20the%20brand%20to%20highlight%20the%20importance%20of%20%22invisible%20design%22%20to%20make%20our%20living%20spaces%20even%20more%20welcoming.%20%22Invisible%20design%20–%20the%20use%20of%20smell,%20sound%20and%20light%20–%20can%20offer%20new%20and%20unexpected%20solutions%20to%20the%20challenges%20we%20face%20in%20our%20lives%20at%20home%20today,%22%20says%20the%20company.%20Gorham%20also%20notes%20the%20power%20of%20a%20signature%20home%20scent.%20%22The%20way%20your%20home%20smells%20is%20very%20emotional%20and%20plays%20a%20huge%20part%20in%20how%20you%20feel%20about%20being%20there,%22%20he%20says.%20%22Smell%20is%20a%20very%20relevant%20part%20of%20the%20home,%20and%20it%20creates%20a%20sense%20of%20comfort%20and%20security.%22%20%20More%20than%20just%20smelling%20amazing,%20the%20candles%20are%20also%20beautifully%20packaged%20(no%20surprise%20given%20Byredo's%20signature%20aesthetic).%20The%20candles%20come%20in%20small,%20medium%20and%20large%20sizes%20and%20you'll%20want%20to%20keep%20each%20of%20the%20sleek,%20triangle-embossed%20containers%20once%20you're%20done%20with%20the%20scent%20to%20stylishly%20update%20your%20pen%20holder,%20for%20example,%20or%20perhaps%20house%20your%20face%20masks?%20%20%5Bcaption%20id=%22attachment_409674%22%20align=%22alignnone%22%20width=%22280%22%5D%20Photograph%20courtesy%20of%20IKEA%5B/caption%5D%20%20The%20collection%20will%20launch%20in%20all%20IKEA%20stores%20across%20Canada,%20as%20well%20as%20online%20at%20ikea.ca,%20on%20November%201.){kind=link}
IKEA is back with yet another headline-making collab, this time teaming up with Swedish fragrance and beauty company Byredo on a collection of luxury candles. And given that we’re heading into winter and will be spending plenty of time indoors (we’re pros at this now), there’s never not a reason to buy a new candle (or five) to give your home a little something extra.
Ben Gorham, the founder of Byredo, was born in Sweden and then spent a chunk of his childhood in Toronto before moving to New York and then back to his home country. He founded the brand in 2006 and it has since become a cult-favourite of editors, influencers, celebrities and luxuryphiles across the globe. The candles currently on offer in Byredo’s main line start at $60 and go up to $120 – which makes the IKEA collab all the more exciting, as prices start at just $6.99 (the most expensive candle is the range is just $27.99 for a large, four-wick design).
The Byredo x IKEA collab is called OSYNLIG, and includes 13 scented candles, designed to “provoke a wide range of emotion – from nostalgic memories, dreams of the future and, above all, heighten the experience of being at home through scent,” according to a release. The scents have been divided into three categories – floral, woody and fresh.
In a release, IKEA says the collaboration allowed the brand to highlight the importance of “invisible design” to make our living spaces even more welcoming. “Invisible design – the use of smell, sound and light – can offer new and unexpected solutions to the challenges we face in our lives at home today,” says the company. Gorham also notes the power of a signature home scent. “The way your home smells is very emotional and plays a huge part in how you feel about being there,” he says. “Smell is a very relevant part of the home, and it creates a sense of comfort and security.”
More than just smelling amazing, the candles are also beautifully packaged (no surprise given Byredo’s signature aesthetic). The candles come in small, medium and large sizes and you’ll want to keep each of the sleek, triangle-embossed containers once you’re done with the scent to stylishly update your pen holder, for example, or perhaps house your face masks?
The collection will launch in all IKEA stores across Canada, as well as online at ikea.ca, on November 1.