It launches in-store and online today.
%20said,%20%22When%20I%20think%20of%20a%20place%20that%20really%20represents%20Canada%20as%20a%20physical%20landscape,%20I%20think%20of%20British%20Columbia.%20I%20was%20born%20in%20Vancouver%20and%20I%20love%20the%20mix%20of%20the%20natural%20elements%20of%20the%20ocean%20and%20the%20mountains,%20juxtaposed%20against%20a%20beautiful%20city.%20I%20think%20this%20represents%20Canada%20so%20well%20and%20was%20a%20major%20starting%20point%20for%20the%20collection.%22%20She%20can%20also%20distill%20the%20essence%20of%20the%20collection%20in%20three%20words:%20%22Colourful%20Canadian%20chaos.%22%0A%0AIn%20terms%20of%20the%20fabrics,%20the%20fall-ready%20pieces%20are%20finished%20in%20denim,%20knit,%20neoprene%20and%20fleece%20(the%20latter%20of%20which%20is%20%22a%20nod%20to%20Canadiana%22,%20she%20says)%20and%20are%20priced%20between%20%2439-%2469.%0A%0A%5Bgallery%20ids=%22383963,383964,383965,383966,383967,383968,383969%22%5D%0A%0AThis%20isn't%20the%20first%20time%20the%20Canadian%20designer%20has%20collaborated%20with%20a%20major%20name.%20Previously,%20Elsaesser%20(who%20launched%20her%20label%20in%20Australia%20ahead%20of%20moving%20back%20to%20Canada)%20has%20worked%20with%20Nike,%20Microsoft,%20Barbie%20and%20My%20Little%20Pony.%20Simons%20also%20has%20a%20rich%20history%20of%20collaboration,%20previously%20partnering%20with%20TOMS,%20Catherine%20Lavoie,%20Marie-Eve%20Lecavalier,%20Kate%20Pugsley%20and%20more.%0A%0AShop%20the%20collection%20here.){kind=link}
Canadian designer Hayley Elsaaesser is today debuting a new line of clothing made exclusively for Quebec-based retailer Simons. Specifically, its Twik section which brings trend-led items to the millennial customer at a lower price point than some of its other offerings.
The collection include eight pieces – a variety of tops, dresses, pants and a skirt – and features the designer’s signature printed aesthetic. For this collection, the Toronto-based designer drew inspiration from Canada, bringing in mountain, wave and cowboy hat motifs to her prints. The pieces are also finished in an array of candy-coloured hues.
Speaking of the collection, Elseasser (whose designs have been worn by the likes of Miley Cyrus and Alessia Cara) said, “When I think of a place that really represents Canada as a physical landscape, I think of British Columbia. I was born in Vancouver and I love the mix of the natural elements of the ocean and the mountains, juxtaposed against a beautiful city. I think this represents Canada so well and was a major starting point for the collection.” She can also distill the essence of the collection in three words: “Colourful Canadian chaos.”
In terms of the fabrics, the fall-ready pieces are finished in denim, knit, neoprene and fleece (the latter of which is “a nod to Canadiana”, she says) and are priced between $39-$69.
This isn’t the first time the Canadian designer has collaborated with a major name. Previously, Elsaesser (who launched her label in Australia ahead of moving back to Canada) has worked with Nike, Microsoft, Barbie and My Little Pony. Simons also has a rich history of collaboration, previously partnering with TOMS, Catherine Lavoie, Marie-Eve Lecavalier, Kate Pugsley and more.
Shop the collection here.