Ticketmaster Becomes O2 Arena Prague’s Official Ticketing Partner


Ticketmaster Czech Republic has become O2 Arena Prague’s official ticketing operator as part of a new partnership announced Tuesday (July 23).

Operated and owned by Bestsport, the 18,000-capacity O2 Arena Prague will begin using Ticketmaster services this month. All future ticket sales will go through the Live Nation-owned ticketer going forward.

“Partnering with one of the country’s biggest and most innovative venues is hugely exciting for us and a significant moment in our development following our launch in the Czech Republic two years ago,” managing director of Ticketmaster Czech Republic Simona Matějková said in a release. “As the O2 Arena Prague prepares to play host to some of the biggest names in music and sport in the coming months, we are looking forward to working with the venue and Bestsport to provide a simple and seamless experience for fans looking to buy tickets to some amazing events.”

The partnership arrives as O2 Arena Prague celebrates its 15th year and welcomed its 10 millionth visitor. In 2018, the venue hosted concerts for Imagine Dragons, Metallica and Depeche Mode, as well as high profile sporting events.

“As one of the most recognised global ticketing platforms, Ticketmaster was a natural choice for us and our partnership will create many fantastic opportunities,” said chairman of board and CEO of Bestsport and O2 Arena Prague Robert Schaffer in a release. “Ticketmaster’s market-leading technology will help to simplify the process of selling tickets to fans at home and abroad and opens up new possibilities in terms of promotion and exposure of the many exciting events we host at the O2 Arena Prague to audiences around the world.”

Ticketmaster has already begun working with Bestsport selling tickets for events hosted at the brand new O2 Universum, the multi-purpose neighbor to the O2 Arena expected to open in September. This venue will provide additional space for sports events and concerts, as well as corporate events with its largest hall accommodating up to 4,500 visitors and overall capacity of 10,000 visitors using the space of all 21 halls.

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